Blockchain and the Metaverse make inroads at Consumer Electronics Show

Samsung will demonstrate its Metaverse technology breakthroughs in connection to TVs and smartphones, while other firms will demonstrate blockchain, NFT, and crypto integrations with the Metaverse.

The Consumer Electronics Show (CES) in Las Vegas this week will include blockchain, metaverse, and NFT technology.

The Consumer Electronics Show (CES) is an annual event that offers exhibits of the most cutting-edge technology as well as keynote speeches from industry titans such as LG, Samsung, Amazon, Nvidia, and Sony.

This year’s expo will take place from January 5 to 7, and will feature over 2200 exhibitors, including crypto and NFT firms in addition to the usual gadget and TV manufacturers.

The derivatives and NFT exchange FTX, NFT platform Blockparty, and NFT Software and hardware developers Atomic Form are among the exhibitors classified under the cryptocurrency category in the blockchain industry.

Filecoin founding director Clara Tsao, Celsius Network chief growth and product officer Tushar Nadkami, Coinbase chief policy officer Faryar Shirzad, and Art Blocks Inc founder and CEO Erick Calderon, to mention a few, will deliver keynote talks at the event.

“Are stablecoins really stable?” you might wonder. What are the ways that traditional banks are embracing cryptocurrency? Should my business accept cryptocurrency payments? The promo for the Decrypting Crypto panel says, “We tackle the key questions with today’s best experts.” Nadkami, Tsao, Transform Ventures CEO Michael Terpin, and Blockchain Association executive director Kristin Smith are among the speakers.

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Several big businesses will utilise their seats at the event to study and promote breakthroughs in Metaverse tech such as “hardware, software, and the blockchain and crypto,” according to conference organiser the Consumer Technology Association.

In terms of Samsung’s CES intentions — the company recently stepped up its blockchain efforts by introducing an NFT platform for its new smart TVs — Brian Comiskey, CTA senior manager of industry information, told The Australian:

“We’ll be looking at Samsung a lot.” From the hardware Metaverse’s perspective, their smartphone improvements at the expo will be fascinating to monitor. Even their televisions will be displaying what they can achieve for the Metaverse.”
He went on to say, “They’re basically attempting to be a one-stop shop for various internet-based economies and technology.”

When speaking about the interest from mainstream corporations, Comiskey made some strong predictions about crypto, blockchain technology, and NFTs, calling them the “next development of payments and what trade looks like” that will grow alongside the Metaverse.

“I believe that NFTs and bitcoin represent a significant chance for blockchain to gain consumer acceptance,” he stated.

While NFTs and the Metaverse are still new to many top tech firms, Maribel Lopez, the principal analyst at tech research analysis firm Lopez Research, told the Wall Street Journal on Jan. 4 that highlighting the bleeding edge of the blockchain sector in 2022 fits the vision behind the annual CES events.

“Are we a touch ahead of ourselves on the Metaverse and NFTs fronts?” Yes. But that’s kind of the point of CES.”