Over 3 Million Customers Can Earn Bitcoin Points Dining at 500 Restaurants

Thanks to a collaboration between restaurant major Landry’s and New York Digital Investment Group, millions of consumers dining at 500 restaurants throughout the United States will soon be able to earn bitcoin points (NYDIG). Landry’s has also stated that it will purchase bitcoin for its treasury. “Bitcoin is a good alternative for a piece of our own treasury, and we want to provide our customers that option as well.”

Earning Bitcoin Points While Eating at 500 Restaurants

Landry’s announced a collaboration with New York Digital Investment Group (NYDIG) on Tuesday to “enable a bitcoin loyalty rewards programme for Landry’s loyalty club — Landry’s Select Club’s millions of consumers.” Stone Ridge Asset Management’s bitcoin investing arm is known as NYDIG.

The following are the specifics of the announcement:

Members of Landry’s Select Club will be able to earn bitcoin points when dining at any of the company’s 500 locations nationally as a result of this arrangement.

“Currently, the Landry’s Select Club programme gives one point for every dollar spent, with 250 points equating to a $25 prize,” the business explained.

According to CNBC, the food behemoth plans to launch the new bitcoin programme before Thanksgiving. The service will subsequently be offered to its 3.2 million loyalty club users.

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“Customers who sign up for the new bitcoin loyalty programme will get points that follow the value of bitcoin and can be redeemed in $25 reward increments depending on the current market price of bitcoin,” the business added. “All bitcoin loyalty points are exclusively redeemable for Landry’s Select Club incentives and cannot be transferred outside of Landry’s Select Club.”

More than 500 high-end and casual eating restaurants, including more than 60 award-winning brands, are operated by Landry’s. Landry’s Seafood, Bubba Gump Shrimp Co., Rainforest Cafe, Mitchell’s Fish Market Restaurants, Morton’s Steakhouse, The Oceanaire, McCormick & Schmick’s Seafood, Chart House, Saltgrass Steak House, Claim Jumper, and Mastro’s restaurants are just a few of the well-known Landry’s restaurants.

Landry’s stated it will invest in bitcoin through NYDIG’s institutional-grade custody solution to support the initiative, adding:

Landry’s also declared its desire to keep a part of its treasury reserves in bitcoin through NYDIG, in addition to overseeing the programme.