SXSW’s 2022 Festival in Texas to Host Major On-Site NFT Workshop for Participants

South by Southwest (SXSW) Conference and Festivals said on Thursday that the firm would be minting the first SXSW NFT and that attendees will be able to tokenize their work using NFT technology at the 2022 festival in Austin, Texas. SXSW 2022 will take place from March 11 to March 20, and will include a significant on-site NFT program for artists, filmmakers, and brand participants.

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SXSW Plans to Drop It’s First NFT at This Year’s 10-Day Festival — Blockchain Creative Labs to Issue NFTs

According to a press release from SXSW, an annual aggregation of concurrent film, music, and art events as well as interactive media, this year’s festival will focus heavily on non-fungible token (NFT) technology.

Blockchain Creative Labs (BCL), a creative NFT studio and enterprise funded by Fox Entertainment, will be the official blockchain sponsor of SXSW. The first SXSW non-fungible coin (NFT) will be introduced this year, and BCL will be “offering NFT Services” to SXSW attendees.

The collaboration between SXSW and BCL comes on the heels of WWE’s recent NFT marketplace announcement. NFTs created by BCL will be housed on the Eluvio blockchain at the 2022 festival.

SXSW NFTs will be “interoperable to Ethereum and other third-party crypto wallets,”.This is similar to the WWE statement. Eluvio’s technology is also employed in the NFTs and marketplace for “The Masked Singer.”

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SXSW CTO: Blockchain-Powered Content Will Assimilate Into the Mainstream

The firm SXSW, LLC organizes South by Southwest, commonly known as “South By.” Since its start in 1987, the annual conference has grown in popularity, and in April 2021, Penske Media Corporation bought half of the firm. The SXSW festival has risen in size each year, and in 2019, the event hosted the first 2020 presidential debates.

“SXSW ignites meaningful conversations and collaborations between tech and creative thought-leaders that drive innovation, forge new business models, empower artists, and, ultimately, improve the audience experience,” said Scott Greenberg, CEO of Blockchain Creative Labs and co-founder of Bento Box Entertainment.

In addition, the creative NFT studio executive stated:

SXSW 2022 will be remembered not only for its long-awaited return but also for the opportunity to demonstrate how blockchain-powered content will integrate into the mainstream and serve as a glimpse into the near future and Web3’s wonders. We at Blockchain Creative Labs are honored to be a part of this important partnership with SXSW.

SXSW’s chief technology officer, Justin Bankston, expressed interest in collaborating with BCL. In a statement released after the announcement . Bankston stated that blockchain technology and NFTs will usher in a new era of involvement.

On Thursday, Bankston stated, “It’s an amazing chance for our community to interact with intriguing new uses of NFT and blockchain technology primarily focused on the success of content producers.”

The SXSW CTO said, “Blockchain Creative Labs’ unique approach to utilizing cutting-edge technology to empower these artists exemplifies the spirit of SXSW. It also maintains our aim of assisting creative individuals to accomplish their goals.”